Author Archives: Lisa Cines

Charities seek out digital donors – Article

An article from the Detroit News notes: “An increasing number of charity groups are launching online campaigns to attract donors and volunteers through social-networking sites. Charity workers say online giving is increasing even as conventional donations dry up thanks to efforts such as the Salvation Army’s new Facebook widget and social-gaming program and Forgotten Harvest’s Twitter-based publicity drives. ‘If you capture the attention of two or three, they can get the message out to their group, and they can get to their group,’ says Russ Russell, chief development officer for Forgotten Harvest. ‘It’s like a domino effect.'” The Detroit News (12/28)

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