Daily Archives: July 7, 2017

Opening a Restaurant? Ask Yourself These Important Questions First!

Opening a new restaurant can be an exciting business venture. However, with it can come a great deal of stress and a high risk of failure. To avoid the clichéd trap of restaurants failing within several years prospective restaurant, owners should develop a thorough business plan and ask themselves these important questions:

  1. What is your restaurant’s concept?

Consider what type of food or beverage items your restaurant will serve to customers. What is the demographic of your target market? What type of atmosphere will you create for customers?

  1. How are you going to legally structure your restaurant?

As the owner, you must decide …read more

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Pricing Strategies for Membership Associations that Build Relationships

It is crucial for membership associations to form strong relationships with their current and prospective members. During a webinar hosted by Abila, the presenter gave advice on new ways associations can approach their membership pricing and packaging strategies. The specialist proposed taking Costco’s effective marketing template and applying it to membership organizations that provide their members with services, such as continuing education classes. At first glance, Costco may seem very different from membership associations. However, the company’s basic pricing and packaging concepts can be applicable to organizations across industries and may even spark fresh marketing ideas for your own association.

Similar …read more

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