Association Membership Trends to Watch

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A recent member survey conducted by Member Zone, revealed some interesting statistics. Of the 1,070 associations surveyed, 58% reported membership levels remained flat or declined. Here are the top five reasons members gave for not renewing a membership:

  • Budget cuts
  • Lack of value — little or no return on investment
  • Lack of engagement/interest
  • Lack of time to participate
  • Cost

The most common renewal method was email, which 68% of Associations used. The top tactics for new member recruitment were word of mouth, events & meetings, email, trade shows & conferences, and social media. Perhaps individual phone calls to non-renewing members would have been better …read more

Read more here:: Nonprofit

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