Societal Trend — Could Purple America be Disappearing?

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Societal and political trends are important to donor and member recruitment activities for nonprofits and associations. Without question, the political divide is probably at its highest level since the Vietnam War. A recent article by David Wasserman highlights the extent of the current divide. In the article, Wasserman shares some eye-opening statistics related to our recent Presidential election, many of which are geographically based.

  • Of the nation’s 3,113 counties or county equivalents, just 303 or 9.7% were decided by single-digit margins. In 1992, 1,096 or 35.2% of counties were in that category. Over a third of the nation’s counties, 1,196 …read more

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