The Value of Making a Difference

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In the business environment today, competitors are continually coming into your market and, yes, some are leaving every moment. But with over hundreds or thousands of players, you have to distinguish yourself – make a difference. That’s your competitive advantage. You must make your competitive advantage obvious so your customers can easily see and feel the difference. Sometimes it happens when other people talk about you or when you demonstrate your distinguishing practices. When others talk about you, it speaks volumes about the value you bring. Showing or delivering results over and above your competition means you have created superior …read more

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