Fundraising Strategies: How to Reach Millennials

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Millennials are now the largest age group, and soon will surpass baby boomers in having the largest buying power by 2017. There is a lot of incentive and opportunity for organizations, including non-profits, to engage with this generation. But millennials have changed the face of communication, particularly with those wishing to advertise to them, and the old ways of fundraising have been become less effective. So how can a non-profit organization best engage with millennials, and earn a loyal following among them? See below for a few tips on how to engage millennials better in your organization.

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