Mission Statement or Mission Story?

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Mission statements are considered a necessary constituent of any non-profit, not just a start-up organization. How often have you come across a mission statement that leaves you wondering what it meant? All organizations want an inspiring, detailed and informational mission statement. But, does a lengthy mission statement with a dozen buzzwords convey the point efficiently? A clear and concise mission statement is as vital for an organization as its marketing plan or financial budget.

Verbose, lengthy, and intricate mission statements not only conceal its true meaning, but also hinder the community’s awareness of the organization. Just like solid business, marketing and …read more

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