Thanking Donors Personally Pays Off

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A recent article in the Non Profit Times highlighted something I have known in my own experience as a donor for a long time: donors respond to a personal thank-you better than other acknowledgments and will increase their subsequent giving as a result.

According to the NonProfit Times, during the 2014 International Fundraising Congress (IFC), Geoffrey w. Peters, chairman of CDR Fundraising Group, shared the findings of a test his organization recently undertook.

The test involved a total of 6,225 donors, who had given between $50 and $249.99, one-time or as multiple donations, to a disaster appeal within the …read more

Read more here:: Nonprofit

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