Many businesses focus so much time and energy chasing new clients that they forget about the clients they already have. This is a risky strategy at best; there’s no guarantee that the new clients you’re pursuing will come on board. And if you ignore your current client base, you risk losing clients who could provide new business in the future, through referrals and by offering you more work with their companies. The fact is that you simply can’t properly nurture current business when you’re so busy hunting down mere possibilities.
Every day that you don’t spend focused on your current clients, …read more
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