A Consumer’s View of Lowest Price Technically Acceptable (LPTA)

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By John Cook, Organizational Communications, Inc.

I am a LPTA consumer. My drink of choice is caffeine-free Diet Coke, when I shop the “lowest price” I can normally buy a 64 ounce bottle with prices of between ninety-nine cents and $1.99. Some large box grocery stores use a pricing technique of buy 4 for a price of $5. They make us do math and make us think you have to buy in volume to get the $1.25 price which is mostly never true.

So here I am pushing my cart through Safeway, my choice of big box stores (since they …read more

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